Senior Executive Advertising Sales

Job Description:

Responsibilities

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Build a strategy to derive maximum revenue for your accounts
• Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
• Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. 
• Business development to identify new clients
• Accurate monthly revenue projections
• Meet or exceed monthly/quarterly/annual targets
• Achievement of CPRP benchmarks and high market share
• Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities
• Monthly / Quarterly / Annual Revenue
• Price / yield
• Client Count (Effective coverage)
• Accuracy of projections and productivity

Qualifications & Experience

• MBA degree holder with 2-4 years of sales experience
• Business acumen
• Networking and relationship building
• Collaboration
• Learning agility
• Analytical thinking
• Result orientation