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Manager Performance Marketing
Tata 1mg
Full time
4+ years
Not Disclosed
Gurgaon, India
Post Date: Mar 20, 2024
End Date: May 20, 2024
Expired
4+ years
Not Disclosed
Gurgaon, India
Post Date:Mar 20, 2024
End Date: May 20, 2024
Skills:
Ms Office
Communication
Marketing
Management
Operations
Problem Solving
MS Excel
Job Description:
Responsibilities
Launch, optimize, and troubleshoot campaigns across digital platforms like Google, Meta, Programmatic, and Affiliates.
Manage end-to-end campaigns on major paid channels such as Google Search, Google Display, YouTube, and Meta ads.
Own daily, weekly, and monthly reporting for all performance marketing channels.
Analyze campaign results to develop actionable recommendations for optimization.
Collaborate with Google, Meta, and other platform representatives to optimize campaign performance.
Stay updated on the latest products and features from these platforms.
Work closely with the business team to align marketing efforts with overall business goals.
Partner with the MMP team to ensure accurate tracking and attribution of campaign performance.
Collaborate with the design team to optimize creative strategies for improved campaign performance.
Design and execute A/B tests to evaluate the effectiveness of campaign aspects, audience targeting, and creatives.
Analyze paid media campaigns to develop and test strategies, providing actionable recommendations for improvement.
Understand organizational and product goals and translate them into specific project deliverables for effective campaign execution.
Responsible for managing marketing spending to ensure budgets are spent efficiently without under or over-delivery.
Qualifications & Experience
Minimum 4+ years of hands-on experience in running and executing performance marketing campaigns.
Possesses an analytical mindset and strong problem-solving skills.
Demonstrates excellent communication skills to manage expectations from internal and external stakeholders.
Preferred educational background includes a bachelor's degree. An MBA is advantageous but not mandatory.
Job Overview
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Salary
Not Disclosed
Role
Manager
Area of Practice
Marketing
Experience
4+ years
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