Lead Generation Associate

Job Description:

Responsibilities

• Lead Identification and Database Management:
• Utilize lead generation techniques to identify and qualify potential leads.
• Build and maintain a comprehensive database of potential clients, ensuring accurate and up-to-date records.
• Strategic Planning and Market Trend Analysis:
• Develop and implement strategic plans for lead generation.
• Stay informed about market trends through continuous market research and trend analysis.
• Outbound Campaigns and Prospecting:
• Execute outbound campaigns through email, LinkedIn, phone calls and other channels to initiate contact with potential leads.
• Craft compelling messages for effective prospecting.
• Targeted Outreach and Lead Nurturing:
• Conduct targeted outreach to potential leads based on market research.
• Nurture relationships with leads through effective communication and feedback incorporation.
• Sales Funnel Management and Sales Forecast:
• Manage leads through the sales funnel, ensuring a smooth handover to the sales team.
• Provide input for sales forecast based on lead qualification and prospect interactions.

Qualifications & Experience

• 5 years of experience working in marketing, communications, or a related field.
• Familiarity with social media marketing tools such as LinkedIn organic outreach programs.
• Communicate clearly and effectively in writing and in person.
• Strong project management and cross-functional skills.
• Creative thinker and unafraid to try new things.
• Agile and can adapt to changing circumstances or requirements.
• Can balance working independently with working closely with a global team.
• Desire to strive for success in projects small and large.
• Experience in software, tech, and agency environment
• Bachelor’s degree.