Director Marketing Operations

Job Description:

Responsibilities

• Spearheaded lead operations, focusing on enhancing and optimizing lead flow processes within Freshworks.
• Collaborate closely with Marketing teams and Sales Operations to improve campaign execution tools, emphasizing email marketing and campaign management.
• Oversee the entire lead lifecycle from data ingestion to sales routing, ensuring accurate campaign tracking.
• Lead strategies for email marketing and campaign management, integrating these efforts with lead management processes.
• To enhance marketing effectiveness, identify and reduce friction points in the customer buying journey.
• Audit and refine traditional lead processes and account-based marketing (ABM) workflows.
• Manage crucial automation processes like lead scoring and routing to ensure timely and relevant prospect interactions.
• Work proactively with the marketing team to solve process-related issues and optimize outcomes.
• Oversee the growth and maintenance of the marketing leads database, ensuring data integrity, compliance, and governance.
• Document processes, conduct training for marketing staff, and manage changes effectively as improvements are implemented.

Qualifications & Experience

• Over 14 years of experience in marketing, sales, or other go-to-market (GTM) roles, preferably within a technology-focused organization.
• At least 5 years in a managerial role within marketing operations, with a track record of developing efficient lead flow and campaign management processes.
• Demonstrated experience in optimizing lead funnel processes and managing scoring and routing models.
• Proven project and program management skills, capable of outlining critical marketing paths and task dependencies.
• Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Ability to manage multiple initiatives simultaneously, keeping strategic objectives in focus.