Customer Market Insights Manager

Job Description:

Responsibilities

• Lead champion of consumer insights and fuel innovation thinking and ideas.
• Generates and institutionalizes consumer-based knowledge and insight to drive key marketing decisions related to targeting, positioning, idea development, product development, pricing, advertising and marketing program development
• Provide strategic insights and business recommendations to the team basis quantitative research.
• Uncover consumer insights / needs from consumer interaction. Help to convert insights to meaningful concepts.
• Ability to understand the strategic context and recommend the appropriate target audience and research methodology to conduct the research.
• Conduct, analyze and interpret consumer research output.
• Owns all the aspects of research including sample design, research process and application of research output onto the business.
• Creates the interface for effective ideation between internal stakeholder expectations and consumer feedback. Ensuring the VOC (Voice of Consumer) is well incorporated in the final output/product.
• Manages multiple agencies to ensure smooth data collection and finalizing of research reports to ensure quality and robustness in order to meet the business objective.
• Evaluates new research methods and recommend any interesting approaches to new idea sourcing.

Qualifications & Experience

• MBA in Marketing
• 8-10 years of experience in Market Research with substantial exposure in the quantitative domain and basic exposure to qualitative researches.
• Proficient with product testing methods and related analysis
• Mix of agency (Kantar, IPSOS, BASES) and client side (FMCG, Automotive, or Telecom) work experience
• Worked on NPDs / prototype iterations on the client side in a CTI / CMI / Innovation role will be preferred.