Campaign Manager

Job Description:

Responsibilities

• Actively manage and keenly monitor the campaign performance of PhonePe assets and map themto the sales funnel to maximize revenue. 
• Responsible for handling Medium to High risk/ severity clients for E2E campaign management
• Responsible for handling a team of 2-3 Associate campaign managers in respective verticals.
• Identify, establish, and implement industry best practices on ad set up, measurement and reporting.
• Strong communication skills with internal and external stakeholders
• Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns
• Responsible for handling day to day business operations with external and internal stakeholders
• Develop and maintain deep knowledge of all PhonePe offer products and features
• Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization.
• Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results.
• Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives

Qualifications & Experience

• Graduation: Tier 1 undergraduates OR Tier 2 MBA colleges with zeal to work in digital/Ads/Operation vertical
• Excellent communication and people skills
• Strong analytical and detail-oriented aptitude
• Ability to multitask and prioritize
• Must be able to work with minimum supervision